Membership Growth Strategy

Anyone who touches membership would benefit from attending.

We will send you our Pre-workshop Worksheet to help prepare and get input from your team members that are not able to commit time to attend the session.

Our team are expert strategists with decades of experience working with associations in all sizes and forms. Over the years the strategies we've developed have been highly effective. However, we cannot guarantee your level of success if you employ the strategies and tactics specifically or generally. Your results will vary depending on industry, location, education, effort, application, experience, and background.

Yes, the strategy will include a full list of tactics needed to execute it properly. The tactics will be prioritized based on the resources you have available. Many of our clients have executed their own strategies without outside help. Others have chosen to work with us to execute all or parts of the strategy. We can provide ongoing support as a retainer or for a specific project.

Here is an answer from AI: While Artificial Intelligence (AI) offers powerful tools for data analysis, pattern recognition, and efficiency, an organization should still get expert human help to prepare a strategy instead of relying solely on AI.

When it comes to building a vibrant and sustainable association, we know a generic approach to membership strategy rarely works. Our senior team has decades of experience marketing for associations, and we use that deep knowledge to create custom membership strategies that help you grow. We've developed dozens of effective strategies for associations of all sizes, and we're ready to create a comprehensive plan that aligns with your specific goals and member needs.​​

We want to provide the best strategy possible for your association. To do so it requires time and effort so immediate is not the best solution. However, if needed we can expedite the strategy for an additional fee.

Yes. You can pay 50% of the fee when you reserve your custom membership growth strategy and the other 50% anytime prior to the scheduled workshop. Or you can pay the full amount when you reserve your strategy.

Our experience has shown that hosting these sessions virtually via video conference can be very effective. That said we have done this many times in person and sometimes get more interaction from the entire client team. If you are interested in an in-person discovery session let us know and we can prepare a custom package that covers travel time and expenses.

A retainer is a monthly payment covering all the services an agency offers. Clients choose a retainer over project-based agency relationships for several reasons:

No More Budget Surprises: With a retainer, you know exactly what you're paying each month. That predictability is a huge win for budgeting, unlike the constant unknowns of project-based costs.

They "Get" You: When an agency works with you long-term, they truly understand your association's members, challenges and opportunities. They’re in the trenches with you every day.

Everything Moves Faster: You know how it goes—getting a new agency up to speed on every project takes time. With a retainer, your agency is already in the loop, so things get done faster. Plus, you become a priority client.

Smarter Spending in the Long Run: A monthly retainer is typically more cost-effective than searching for an agency for every project. Plus you get consistency across all your marketing materials.

Access to a Wide Range of Skills: Many if not most associations can't afford a full in-house team of designers, writers, and strategists. A retainer gives you access to all that expertise without the overhead of inhouse resources.

We want to help as many associations as possible so have created special offers and resources we know will provide real value.

In full transparency, we also believe that when you’ve experienced our expertise, tools and insights, you’ll want to keep working with us and if your membership is growing you will be more inclined to do so.