Privacy Policy

1. Introduction

Welcome to The Ways and Means Marketing Inc. We are committed to protecting your privacy and ensuring that your personal information is handled in a safe, transparent, and responsible manner. This Privacy Policy outlines how we collect, use, disclose, and protect your personal information, and your rights regarding that information.

2. Collection of Personal Information

We collect personal information directly from you when you provide it to us, such as your name, email address, phone number, and any other information you choose to provide (e.g., through forms, inquiries, or service requests).

We may also collect certain information automatically when you visit our website or use our services. This may include your IP address, browser type, operating system, referring URLs, and information about your interactions with our site. This information is primarily collected through cookies and similar tracking technologies. For more details, please see our Cookie Policy.

3. Lawful Basis and Use of Personal Information

We will only collect and process your personal information when we have a lawful basis to do so. This includes:

To provide our services: To fulfill our contractual obligations to you and provide the services you have requested.
For legitimate interests: To improve our offerings, understand how our services are used, and enhance your experience, provided these interests do not override your rights and freedoms.
With your explicit consent: For specific purposes, particularly for marketing and promotional communications. You have the right to withdraw your consent at any time.
To comply with legal obligations: When necessary to meet legal or regulatory requirements.

Specifically, we use your personal information to:

Provide you with our services and fulfill your requests.
Communicate with you regarding our services, updates, and important notices.
Improve our website, services, and overall user experience.
Analyze trends and gather demographic information for internal purposes.
Send you marketing and promotional communications, but only if you have given us your explicit consent to do so. You can opt-out of these communications at any time.

4. Disclosure of Personal Information

We may disclose your personal information to third parties only when necessary and in accordance with this Privacy Policy. This may include:

Service Providers: We may share your information with third-party service providers who perform services on our behalf, such as website hosting, data analysis, payment processing, and customer support. These service providers are obligated to protect your information and can only use it for the purposes for which it was disclosed.
Business Partners: With your consent, we may share information with business partners for joint marketing efforts or other collaborative ventures.
Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court order or government agency).
Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal information may be transferred as part of that transaction. We will notify you of any such transfer and any changes to this Privacy Policy.

We will take reasonable steps to ensure that these third parties provide an adequate level of protection for your personal information.

5. International Data Transfers

Your personal information may be stored and processed in Canada or any other country where our service providers maintain facilities. By using our services, you understand that your information may be transferred to countries outside of your country of residence, which may have different data protection laws than those in your jurisdiction. When such transfers occur, we implement appropriate safeguards to ensure your personal information remains protected in accordance with this Privacy Policy and applicable laws.

6. Protection of Personal Information

We implement organizational security measures to protect your personal information from unauthorized access, use, alteration, or disclosure. These measures include, but are not limited to, encryption, access controls, and secure data storage.

While we strive to protect your personal information, no method of transmission over the internet or electronic storage is completely secure. Therefore, we cannot guarantee absolute security. We encourage you to take steps to protect your own information, such as using strong passwords and being cautious about sharing personal details online.

7. Your Rights

Under applicable data protection laws, including GDPR and CASL, you have the following rights regarding your personal information:

Right to Access: You have the right to request a copy of the personal information we hold about you.
Right to Rectification: You have the right to request that we correct any inaccurate or incomplete personal information we hold about you.
Right to Erasure ( "Right to be Forgotten"): You have the right to request the deletion of your personal information under certain circumstances (e.g., when the data is no longer necessary for the purposes for which it was collected).
Right to Restrict Processing: You have the right to request that we restrict the processing of your personal information under certain conditions (e.g., if you contest the accuracy of the data).
Right to Data Portability: You have the right to receive your personal information in a structured, commonly used, and machine-readable format and to transmit that data to another controller, where technically feasible.
Right to Object: You have the right to object to the processing of your personal information for direct marketing purposes or when processing is based on legitimate interests (unless we demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms).
Right to Withdraw Consent: Where we rely on your consent to process your personal information, you have the right to withdraw that consent at any time. This will not affect the lawfulness of processing based on consent before its withdrawal.
Right to Lodge a Complaint: You have the right to lodge a complaint with a supervisory authority if you believe your data protection rights have been violated.

To exercise any of these rights, please contact us at the details provided below. We will respond to your request in accordance with applicable data protection laws.

8. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any changes will be posted on our website, and we will update the "Last Updated" date at the top of the policy. We encourage you to review this policy periodically to stay informed about how we are protecting your information. For significant changes, we may provide more prominent notice or obtain your renewed consent as required by law.

9. Contact Us

If you have any questions or concerns about this Privacy Policy or our privacy practices, or if you wish to exercise your rights, please contact us:

The Ways and Means Marketing Inc.

499 Preston St.

Ottawa ON. K1S 4N7

Canada

Attn: Data Protection Officer

Email: security@thewaysandmeans.ca

Last Updated: July 1, 2025