Securing Funding Through Strategic Storytelling Foundations and non-profits face a distinct challenge in the competitive philanthropic landscape: they must continuously secure funding while translating their core mission into a measurable, life-changing impact . Unlike associations, the marketing focus is primarily on cultivating trust  and appealing to high-net-worth individuals and corporate partners. The solution lies in moving beyond traditional appeals for charity and ad

For associations, the shift toward Artificial Intelligence (AI) powered search and content generation is not a technical footnote; it is a strategic mandate. When members, partners, or policymakers use tools like Google AI or ChatGPT to research industry standards or seek expert insights, your association must be the recognized, authoritative source that AI confidently cites.

How Associations Can Use Social Media to Grow Membership Social media is no longer just for brands or influencers. For associations, societies, councils, and foundations, it is a powerful tool for attracting new members, engaging current members, and building long-term loyalty. At The Ways and Means, we have spent over 20 years helping associations across Canada and the USA use strategic marketing to increase membership, strengthen relevance, and enhance their reputations. In

Animation is often the best choice when the goal is to simplify complex ideas such as technical processes, regulatory changes, or scientific principles that live action cannot easily capture. The challenge is ensuring the agency balances visual creativity with strategic clarity.

For association executives, clear, confident answers built on strategic methodology are non-negotiable. By framing marketing as the engine of measurable value, not just a promotional expense, you move the conversation from cost to investment, securing the strategic foundation your organization needs to thrive.

Strategies That Work: Many association leaders ask: Can I use social media platforms to attract new members to my association? How?  The answer is yes, and it requires a strategic approach tailored to your audience. Our team has helped over 100 trade and professional associations use social media to share their stories, grow their membership, and change perceptions. In this post, we will show you what works, what does not, and how your association can leverage social media to