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Why Marketing for Associations?

The Ways and Means is a new marketing agency focused exclusively on helping associations and other membership-based organizations achieve their marketing and business goals. We empower associations, societies, councils, and foundations to thrive. 

 

Why Associations?

First, what you do matters,  and we’re proud to be able to help you matter more.

 

Second, we know you inside out. Our agency may be new, but over three decades our founders have helped associations engage and retain members, drive new membership, increase non-dues revenue and stretch budgets. And we've helped them increase their relevance and build their reputation within their profession or industry, with the public and with governments. 

 

Here are just a few examples of past clients we’ve helped:

  • The Dairy Farmers of Canada tell the story of how milk gets from the cow to the grocery store 

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  • Canada’s First Nations communicate to their communities the details of the world’s largest-ever compensation agreement

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  • Canadian Blood Services inform expecting parents on the benefits of stem-cell rich cord blood and to obtain consent to collect cord blood when they deliver their baby

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  • The national forest products sector attract young workers and new Canadians to remote forest communities

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  • The Canadian Dental Association and 12 regional partner dental associations launch their “Dental Career Options” program

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  • CCTX grow from start-up to a fully operational organization, with logo, branding, web development, and more

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  • Canadian Wood Council promote to contractors and architects the use of wood in multi-level construction by developing online tools that help them follow building codes in any community across the country

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  • Colleges and Institutes Canada convey the impact colleges and institutes have on individuals, communities and the economy

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  • Canadian Fuels Association raise public awareness of the billions of dollars in economic impact generated by petrochemical refineries

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  • CAA showcase rewards available for CAA Club members

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  • Egg Farmers of Canada, Chicken Farmers of Canada, Canadian Hatching Egg Producers and Turkey Farmers of Canada explain Supply Management and how Canadian farmers deliver eggs and poultry that are among the best in the world 

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  • Cancer Care Ontario announce their new cancer care plan with a touching animated video series for all those affected by cancer

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  • 10 PEI sector councils promote their sector and province globally to attract funding and skilled workers

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  • Bowls Canada recruit new (younger) participants and promote the value of diversity to lawn bowling clubs (members)

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  • Canadian Council on Africa promote their involvement in the Mining Indaba Conference, developing a creative concept for the event, an event registration website, a 64-page program, 2 story exhibit (booth) design, brochures, digital ads, print ads, social posts, pop up banners and more

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  • Ontario’s registered nurses transform long term care worldwide

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  • A global association for professional genealogists grow their membership by offering new members professional-quality self- marketing materials

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Our mission is to help as many associations as possible so we’ve poured our decades of experience and insights into developing a comprehensive suite of resources that address common marketing challenges and opportunities faced by associations.

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