No-Cost Marketing Resources for Associations Provided by The Ways and Means Marketing Inc.

The Ways and Means Marketing Inc., a digital marketing agency for associations, is helping membership-driven organizations grow, strengthen engagement, and communicate their value effectively. The agency combines decades of experience with practical tools, guidance, and strategies specifically designed for associations.

The leadership team brings extensive experience marketing for associations, including running an award-winning digital and video marketing agency recognized with multiple Agency of the Year distinctions. They have supported associations in specialized sectors such as medical, agriculture, and scientific fields, serving organizations across Canada, the USA, and international markets. Today, The Ways and Means works with associations in Canada and the USA and plans to expand globally.

Since its founding, the agency has developed no-cost practical tools, checklists, and guides to help associations implement effective association strategy even when not working directly with the agency. These resources, available at  thewaysandmeans.ca/resources support membership recruitment, engagement, brand alignment, and communications planning.

The firm also publishes Association Insights, a series of practical articles covering membership growth, communications, brand development, public affairs alignment, and digital strategy: thewaysandmeans.ca/association-insights

“Associations play a vital role in their sectors, setting standards, supporting professionals, informing policy, and serving as trusted voices,” said Jamie McIntosh, Managing Director and President. “What they do matters. We want to help them matter more.”

The Ways and Means offers a full suite of marketing services for associations, including membership growth strategy, brand and narrative development, website development, expert translation, bilingual content creation, SEO, and professional video production. The agency combines strategic guidance with resource-efficient execution, understanding the unique demands of membership-driven organizations.

About The Ways and Means Marketing Inc.

The Ways and Means is a marketing agency focused exclusively on helping associations and foundations attain their strategic objectives. We help our clients grow membership, strengthen engagement, and elevate impact by providing expert strategy, creative, and technical services. Our team has worked with over 100 organizations across Canada, the USA, and globally: including professional societies, federations, and industry councils. We are skilled at balancing the "big idea," "stretching resources," and the operational reality of your daily communications. 

We help associations and foundations use marketing as a board-safe system to sustain membership, advance mission, and drive consistent engagement,  all guided by our proprietary AGOM framework. Our capabilities include: Strategy, Branding, Video Production, Animation, Graphic Design, Analytics, Copywriting, Translation, SEO (AEO, GEO), Website Development, and Web Application Development.  

View our video reel here: The Ways and Means - Association Highlight Reel