The Ways and Means Marketing Inc. Launches No-Cost Marketing Resources for Associations

The Ways and Means Marketing Inc., a digital marketing agency for associations, is helping membership-driven organizations grow, strengthen engagement, and communicate their value effectively. The agency combines decades of experience with practical tools, guidance, and strategies specifically designed for associations.

The leadership team brings extensive experience marketing for associations, including running an award-winning digital and video marketing agency recognized with multiple Agency of the Year distinctions. They have supported associations in specialized sectors such as medical, agriculture, and scientific fields, serving organizations across Canada, the USA, and international markets. Today, The Ways and Means works with associations in Canada and the USA and plans to expand globally.

Since its founding, the agency has developed no-cost practical tools, checklists, and guides to help associations implement effective association strategy even when not working directly with the agency. These resources, available at  thewaysandmeans.ca/resources support membership recruitment, engagement, brand alignment, and communications planning.

The firm also publishes Association Insights, a series of practical articles covering membership growth, communications, brand development, public affairs alignment, and digital strategy: thewaysandmeans.ca/association-insights.

“Associations play a vital role in their sectors, setting standards, supporting professionals, informing policy, and serving as trusted voices,” said Jamie McIntosh, Managing Director and President. “What they do matters. We want to help them matter more.”

The Ways and Means offers a full suite of marketing services for associations, including membership growth strategy, brand and narrative development, website development, expert translation, bilingual content creation, SEO, and professional video production. The agency combines strategic guidance with resource-efficient execution, understanding the unique demands of membership-driven organizations.

About The Ways and Means Marketing Inc.

The Ways and Means Marketing Inc. is an Ottawa-based digital marketing agency working exclusively with associations, societies, councils, foundations, and other membership-driven organizations across Canada and the USA.

For more information, visit thewaysandmeans.ca.

View our video reel here: The Ways and Means - Association Highlight Reel

Media Contact:

Jamie McIntosh

Managing Director and President

Email: jamie@thewaysandmeans.ca

Phone: +1 613-696-9499 ext. 4